Top 25 amazing Google Ads settings checklist
Top 25 amazing Google Ads settings checklist which you should not miss.
1. Campaign type: Choose the campaign type that best fits your goals, such as Search, Display, Shopping, Video, etc
2. Campaign name: Give your campaign a clear and descriptive name. (Helps in the long run)
3. Network settings: Choose whether you want your ads to appear on Google search results, search partners, or the Google Display Network.
4. Bidding strategy: Choose the bidding strategy that aligns with your goals, such as Target CPA, Target ROAS, or Manual CPC.
5. Budget: Set your daily or monthly budget based on your campaign goals.
6. Ad delivery method: Choose between standard or accelerated ad delivery.
7. Ad schedule: Choose the days and times you want your ads to show.
8. Location targeting: Choose the locations you want your ads to appear. (You can target pin-code as well)
9. Language targeting: Choose the language of the people you want to reach.
10. Ad rotation: Choose how your ads will rotate, such as evenly or optimized for clicks or conversions.
11. Ad group name: Give your ad group a clear and descriptive name.
12. Keyword match types: Choose between broad match, phrase match, or exact match for your keywords.
13. Negative keywords: Add negative keywords to exclude searches that are not relevant to your business.
14. Ad copy: Write compelling ad copy that includes your keywords and highlights your unique selling points.
15. Ad extensions: Use ad extensions to provide additional information about your business, such as site links, callouts, and structured snippets.
16. Tracking: Set up conversion tracking to measure your campaign's success and optimize your bids.
17. Device targeting: Choose which devices you want your ads to appear on, such as desktops, mobile phones, or tablets.
18. Demographic targeting: Choose the age, gender, or income group of the people you want to reach.
19. Ad customizers: Use ad customizers to show personalized ads based on the user's location or device.
20. Ad scheduling: Use ad scheduling to show ads at specific times of day or days of the week.
21. Ad quality score: Monitor your ad quality score and make adjustments to improve it.
22. Landing page experience: Ensure that your landing pages provide a positive user experience and align with your ad copy.
23. Ad relevance: Ensure that your ads are relevant to the search terms and keywords you are targeting.
24. Historical click-through rate (CTR): Monitor your historical CTR and make adjustments to improve it.
25. Keyword research: Conduct keyword research to find relevant search terms that align with your business goals.
By using this Google Ads settings checklist, you can ensure that you're setting up your campaigns for success and maximizing your ROI.
Cross check your campaigns now and see if you have these in place.
